LLM is the fad of the day, and these sort of articles provoke the natural get-rich-quick-greed inherent in all of us, especially the young tech-types. As such they are clickbait, and also a barometer of the silliness that is widespread.
I am curious why re-reading incerto sharpens your bullshit sense. I have read a few in that series, but didnt see it as sharpening my bullshit sensor.