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Remember when Netflix almost split its brand with "Quickster"? It was the dying DVD by mail service, but the whole debacle did nothing but confuse people.

>>tempop+(OP)
True, although Netflix knew the DVD business had no permanent future anyway, so they really didn't care. If they'd picked a less silly name like "DVDflix" or something, it wouldn't have become a viral story, but either way it wouldn't have changed NFLX's fortunes.