zlacker

The "Max" fiasco was pretty much the strangest branding mistake ever. Not just an obvious mistake but it was honestly kind of a mystery that anyone would even be tempted to do that.

>>justin+(OP)
"HBO or Cinemax... um, I wonder which name I should keep."

>>justin+(OP)
Remember when Netflix almost split its brand with "Quickster"? It was the dying DVD by mail service, but the whole debacle did nothing but confuse people.

>>tempop+x7
True, although Netflix knew the DVD business had no permanent future anyway, so they really didn't care. If they'd picked a less silly name like "DVDflix" or something, it wouldn't have become a viral story, but either way it wouldn't have changed NFLX's fortunes.