At this point I'm not sure I can give a satisfying answer, but zig was just fun to use from the beginning. It was just c, but with a bunch of special features like comptime, the lessened foot-gun-ness of zig was just a benefit since most of the conventions were just things I was doing in my head but not putting into the code (since there wasn't really a good way to do so without compromise). The other thing I liked was I could just immediately read and write it without much looking at the docs. Their standard library was a bit of a hurdle, but the fact that the whole thing existed on my disk and I could just pop it open and read the code really helped (I assume this is the same with Rust, but I have trouble reading rust without going to lookup syntax). So while I can't give good reasons for using it in a commercial setting, for personal projects it was just fun. Rust in comparison hasn't really been fun to try and pick up.
At this point however I don't really like the way zig is going. So I won't really advocate for zig at this point, but I can say when I first started using it, it was fun and I could just write code that worked.