There was a devtools blackhole era once where if you got in that business you were just giving things away and never got to reap the rewards. Then there was this era of founders who figured out how to make it sticky and capture value in a Pareto-optimal way.
Love to see it.
Also, didn't said company piss people off in some way that led to Open Tofu being created?
It had very little to do with self aggrandizing and more to do with the tax authorities need a name and time was limited. The names were used mostly as placeholders and then stuck. Branding is hard.