I also wonder if somehow we're trying to seriously reduce advertising what that does to land of the internet where the users of the internet seem to choose / want "free" advertising based products. I'm not convinced folks just suddenly pay and upending that entire economy maybe a serious net negative.
It is tax things that has macro dynamic negative externalities.
And subsidize things that has positive macro dynamic externalities.
I was just talking with some friends recently about an instance of this: distilling, which is still federally illegal in the US for the primary reason that it provides a lot of tax income if you charge for licenses and tax sales, which is incredibly frustrating because it's easy and safe to make yourself high-quality liquors at a fraction of the price that you'd pay at the store and have a fun hobby to boot.
(pedants: please don't bring up safety issues - it's trivial to realize with five minutes and internet access that distilling isn't significantly less safe than many other unregulated activities in the world as a whole)
Not to imply that economists are uniform on this or necessarily correct, but there has been work done here.
Equating "things I don't like" with "negative externalities" does not seem like a helpful framing for this discussion. I personally like traveling around the world and eating avocados, but they have substantial negative externalities. I personally dislike watching ballet or eating mushrooms, but they have minimal negative externalities.
Advertising may very well be something that the author dislikes AND that has negative externalities, but the point of a Pigovian tax is solely to apply a price commensurate with negative externalities, not the dislike.
> you to some extent want that activity to occur otherwise you've got budget issues
Perhaps, which is why he mentions "freebates", and why I find revenue-neutral Pigovian proposals like the "carbon-fee-and-dividend" so compelling. The primary purpose is not revenue, it is to ensure the correct price on negative externalities so society can rely on a free market to solve tricky allocation problems.
This isn't grounded in reality.
Alcohol itself is already dangerous, yet we've managed to figure out how to build cultural elements that mitigate the risks a lot.
You can already buy huge amounts of high-proof alcohol for cheap after you're 21, and most underage kids know someone who could get it for them anyway.
And it's already legal to brew your own alcohol - it's fairly easy to get up to 20% ABV with wine.
And I don't know where you got "unregulated" from. I certainly didn't mention anything about that. Alcohol is already regulated quite heavily - you can't give to a minor or sell without a license, homebrew or not - and legalizing distillation wouldn't change that.
You need to do some research, because you're clearly not familiar with the legal and social environments of the US, at least.