Of course it does, but this proposal entails banning search engines, right? I can imagine definitions of "advertising" that don't encompass search, but this author doesn't intend them; he explicitly states that he is not just classifying "paid" advertising of products as advertising but all "third-party" advertising, "full stop", and acknowledges this would make Google "cease to exist" in its "current form". He clearly intends his proposal to include banning search engines, entirely.