I don't agree. It should depend on whether such a mention leads to promotion of the product. We are not barbarians to limit freedom of speech.
After any mention of a product by its user, a court should be held to decide whether this mention was advertising. Because even though the user received a benefit from purchasing the product from the company (otherwise he would not have bought it and would not have become a user), advertising also implies promotion, so the court must first determine whether this mention was made in such a way that it could potentially induce the purchase of the product by other people, and only then close the company.
And it doesn't even have to be a mention. Advertising is really mean, like a couple of days ago my girlfriend ate a pudding right in front of me. And it was the last pudding, and she ate it so well that I wanted one too. And you'll never guess what I bought at the store today! Yes, that same pudding. Unfortunately, we are vulnerable to advertising even when we are fully aware of its destructive nature.