Let's say I have a journal. It costs money to subscribe. It covers a topic that many college students also study.
Can I give the school a free copy? Can I give the teachers one? Can I give the students one? Is this advertising? When does the amount of "value" become offensive?
> surfacing the dark data broker market and banning it altogether.
This is why this has become a modern problem. I can live with erring on the side of free speech when it comes to advertising, but there is no side to err on when it comes to analytics and targeting.
It's fine if everyone here wants to fantasize about some alternative system, but "we make advertising illegal" is not something that can happen in our system of governance.
I mean, no, legislatures (both Congress and the states) successfully limit commercial speech all the time, which is, for instance, why no one in Gen X has seen or heard a TV or radio ad for cigarettes in the US when they were old enough to purchase them.
> but "we make advertising illegal" is not something that can happen in our system of governance.
Broadly banning "advertising" (under almost any plausible definition that would be reasonably accord with common use) would probably fall afoul off the 1st Amendment as it is today, but our Constitutional system of government includes provision for changing any feature of the Constitution (nominally, except the equal representation of states in the Senate, but that restriction neither protects itself from being amended out, nor protects all the functions of the Senate from being amended out and the equal representation being at zero seats per state, so it is more of a symbolical than substantive restriction.)