zlacker

I would propose 'unsolicited salesmanship'.

If I enter your restaurant, car dealership, etc. then you can pitch & try to up-sell your goods and services to me.

If I drive down a motorway or use your website, third-parties can't advertise their goods and services at me from spots you've sold them. (But you can tell me it will be faster to exit onto your toll road or that I should buy or upgrade my membership plan on the site.)

>>OJFord+(OP)
So no third-party advertising. But that would then create bundling schemes where the restaurant sells you a bundle of their goods and some third-party goods together, for a kickback on the backend, or they make referrals.

>>pishpa+G
No, that's why I said 'unsolicited' rather than 'third-party', so take the motorway billboard toll road example - if you also happen to own the car dealership or the webapp, you can't advertise that, because that's not what I've come to your motorway for.

And what's solicited or 'relevant' doesn't need to be rigidly defined in statutes (assuming common law) - the ASA or OfCom whoever it would be (UK examples) slaps fines on the rulebreakers and if they think they've interpreted the law correctly in good faith then it goes to court and we find out (and the growing body of case law helps future would-be-advertisers interpret it).

The existing advertisement disclosure rules for social media for example don't allow the loophole you propose: a 'sponsored' segment shilling a product in a YouTube video isn't considered different from directly selling video time to the third-party in which to run their own ad reel.

>>OJFord+(OP)
How do grocery stores work in this model?

>>mulmen+p5
Same as they always have?

>>thfura+Bc
Most grocery stores charge brands for better shelf positions

>>joseph+ch
I see. Well, same as they always have from the consumer point of view, maybe with less extortion behind the curtain.

>>thfura+am
How can you be so certain the consumer experience would remain the same when the marketing incentives change entirely? They’re literally called super markets.

>>mulmen+DX
I'd hope the consumer experience ends up improving.

>>kaibee+M31
You hope? Wishful thinking is not a great decision making methodology.