I didn't read it that way at all. It felt to me like the author thought video stores were terrible too, just in a different way, and the main point of the article was the different incentive structures for the pre-streaming movie companies (high ticket sales and people watching the entire movie without distractions) vs Netflix (recurring monthly revenue from people who are just satisifed enough not to cancel their subscription). They're both focused on numbers, but the meanings of those numbers are very different. (I'm not sure I entirely agree with that - I think the pre-streaming movie companies were hyper-focused on the bottom line too - but I think that's what the article was trying to say).