That's the critical bit of context, this is essentially radio you have on in the background while you do whatever.
I guess netflix is really competing against youtube and twitch here.
So most of our usage these days of Netflix is just having something playing on the side or background while we go about daily tasks like working or whatever. It's glorified filler that you don't need to pay attention to.
I'm giving it a year maybe and I'm canceling our sub to Netflix. There are better alternatives, and life is too precious to spend worrying about copyright when all copyright holders just want to make me a criminal instead of letting be give them money.
That's fascinating to me, as I could not ever sleep with the TV on. Anything that has spoken voices keeps my brain turned on decoding the language and sleep is just not possible.
[0] for example as found on YouTube.