As for the streaming space, it honestly isn't that competitive. There aren't that many players. If anything, what we're seeing here is price leadership (which is price fixing and collusion but, you know, legal) Netflix raises their prices $2/month and weirdly Hulu, Disney and Max all follow suit. Strange how that works.
We saw the exact same thing with cable: bundling channels to maintain profits, channels charging more, increasing prices to counter losing customers, etc. And why were the channel prices going up to the cable TV providers? The exact same set of reasons relating to falling profits.
There's something to be said about the idea of not allowing content companies to own distribution...