The Amazon video experience has gotten bad. You use to be able to do a 'free for me'. Now it is a mix of 'free', ads, and rentals - combined with the netflix style of showing categories of content, highlighting the same shows, obscuring how much content is actually there.
>>heelix+(OP)
I cancelled Prime when they removed the "free to me" option. They basically turned half of the video catalog pages into ads, the same as their shopping search result pages.