Other people's expectations are none of my business.
CostCo gives me free samples with the expectation that I'll buy something. That's on them, whether I buy something is on me.
A guy writes a poem. It's in the expectation that his lover will choose him and not his rival.
That's not his paramour's responsibility. She can do what she wants.
A guy writes a TV show, in the expectation that I'll subscribe for ten bucks a month to get it, and with the legal arm of the law to threaten me if I watch it any other way.
First off: Fuck that guy, and second, still not my responsibility what the person who created something expected.