Perhaps not. my kids are ad-free (8 and 11), and when we visit family with a tv, at first they laugh at the ads and wonder why people fall for them, or what the ad is even for. They just turn the tv off and do something else when the ad interrupts what they were watching at a critical moment (dad, get this show later ok? I can't stand seeing that ad again).
Also, many ads now are like insider jokes, trying to poke a certain market.
I notice people who are used to it can just stare at the tv during the ads, even during a conversation. They go to the bathroom at the recap part of the show. I think TV ads are crafted to create a partial attention.