FWIW, Macs still struggle to surmount the number of Windows machines in circulation, much less the number of Chromebooks floating around out there. Maybe you won't buy Meta's headset... but what options will schools make? How about businesses? Gamers? Thrill-seekers? Apple's marketing tactics are second-to-none, but many a business has outsmarted them in the past. Meta might just be next-up to bat.