zlacker

>Apple can't release a $1,000 headset in a market where $400 headsets exist too. VR is a novelty, and people will probably reach for whichever option is cheaper.

I disagree. Apple did this kind of thing with the iPod and the iPhone. IIRC, the iPhone was $600 when it came out, and people paid it, even when there were dozens of other options. There are certainly people who are price sensitive, but Apple’s never really cared about selling to those people anyway.

>>sircas+(OP)
We'll have to see. Considering the amount of negativity I hear surrounding VR, I personally believe Apple is going to have an upwards battle selling their units. Even though people (myself included) hate Facebook, the value proposition of the Quest is a lot easier to sell.

FWIW, Macs still struggle to surmount the number of Windows machines in circulation, much less the number of Chromebooks floating around out there. Maybe you won't buy Meta's headset... but what options will schools make? How about businesses? Gamers? Thrill-seekers? Apple's marketing tactics are second-to-none, but many a business has outsmarted them in the past. Meta might just be next-up to bat.

>>sircas+(OP)
You mean like Apple can’t release a $1200 phone and sell a “low cost phone” that’s $400 in a market where $70 unsubsidized phones exist?