I would not be surprised to see this go away. Some services have shows released regularly one episode at a time, which mimics broadcast TV (although that doesn't really bother me, and can be a good thing).
But I would be willing to bet that they begin restricting access to these shows based on subscription length or something (can only see a show with a 1 year subscription or something).
The goal is 100% to retake control from the consumer (well, it is to make money, but they will do that via controlling what a consumer can see).
The great thing is the unnecessary middleman that used to restrict how sellers can sell is now out of the picture. Or in Comcast’s case, merged into one entity.
But that is a separate problem of government not designating fiber internet as a utility.