That has precedent (including with YouTube and Kindles), and I always assume that the platform owner did the math.
But it's interesting to me because I'd guess that the people with disposable income and willing to spend it on luxuries (including not seeing ads)... would be among the most valuable targets of consumer product/service advertisers.
>>neilv+(OP)
That's why the streaming platform can sell those users' data at a premium to a platform like Facebook. When the platform does reach that user with an ad placement somewhere else, that spot is valuable.