zlacker

[parent] [thread] 6 comments
1. dave78+(OP)[view] [source] 2022-10-12 14:26:16
I feel like it's inevitable now that all streaming services are going to add an ad-based tier. Initially it will just be a cheaper option and you'll still be able to pay for an ad-free experience, but I am concerned that eventually the ad-free option will go away. It probably depends on how much money the services can make from advertising per subscriber per month - but it seems plausible that ads could be worth more per subscription to the streaming services than the $10ish dollars a month most of them charge.
replies(2): >>Abekku+P1 >>Someon+K9
2. Abekku+P1[view] [source] 2022-10-12 14:33:37
>>dave78+(OP)
The sad thing that sticks in my head is that, if you’re the person who could afford the higher tier ad-free experience, you’re also worth more to the advertisers than people who can’t afford ad-free.

so if ad-based free tiers are profitable at all, then they are going to be more profitable than the paid subscriptions, and ad-free options will go away.

replies(1): >>ridger+hq
3. Someon+K9[view] [source] 2022-10-12 15:07:07
>>dave78+(OP)
See, I think they'll creep ads into the "adless" tier, and it will become a "less ads" tier in reality.

Paramount+ already does this with their "adless" tier, it has ads. Unskippable ads.

replies(1): >>lotsof+xi
◧◩
4. lotsof+xi[view] [source] [discussion] 2022-10-12 15:39:43
>>Someon+K9
Ideally, that would qualify for action from FTC or whatever government agency is responsible for businesses advertising one thing and selling another.
replies(1): >>Someon+dG
◧◩
5. ridger+hq[view] [source] [discussion] 2022-10-12 16:10:25
>>Abekku+P1
pavlov suggests companies now just sell the high value ad-free users data so they can be targeted by ads elsewhere in their lives while the source service remains (technically) ad free, which makes a sickening amount of sense.
◧◩◪
6. Someon+dG[view] [source] [discussion] 2022-10-12 17:18:23
>>lotsof+xi
They'll just call it the "Ad Light" tier then.
replies(1): >>lotsof+wH
◧◩◪◨
7. lotsof+wH[view] [source] [discussion] 2022-10-12 17:25:19
>>Someon+dG
That is fine. Ads on an “adless” tier is fraud.
[go to top]