They also had business jets, real Egyptian mummies, and submarines: https://en.wikipedia.org/wiki/Neiman_Marcus#The_Christmas_Bo...
Next time I feel guilty about being frivolous with "cool new technology", I'll remember this ad suggesting a $70,000 calculator as a responsible way to manage household finances!
I wonder what the absolutely most frivolous application of a contemporary $70,000 electronic gadget would be. CNC machine for dicing vegetables (very precisely)? Industrial CO2 laser for controlling mosquitos? TPU workstation for classifying-sorting the cat memes folder? Thermal infrared cameras for tracking gopher infestations in the tomato garden? My creativity is too limited.