http://homes.di.unimi.it/~boccignone/GiuseppeBoccignone_webp...
I totally agree with this and love the calm technology principle as well. I'd like to draw attention to the "Time Well Spent" project started by Google's "product philosopher," as I think it's very similar and equally as important. http://timewellspent.io/
Some interesting reading: https://www.amazon.com/What-Dormouse-Said-Counterculture-Per...
https://en.wikipedia.org/wiki/Singular_they
https://en.wikipedia.org/wiki/Singular_they#Trend_to_prescri...