>>jrs235+(OP)
Could we replace the LinkBait title with a more informative description like "LinkedIn's Reid Hoffman on the biggest employer lie: the company is like a family".
>>SilasX+R6
We replaced it with a phrase from the first sentence.
First paragraphs often contain a more accurate and neutral description of what an article is about. It's as if, having baited you in with the title, they immediately start walking it back.
>>dang+Ia
In publishing, it's the editors who compose the titles, not the writers. This is why the writer's lede is so frequently a more reliable point of entry to the story.