Here's the problem with using words like "bro" (however jokingly): the problem is not with what you[0] are thinking when you read the word "bro", but with what other people, especially newcomers, are thinking. The locker-room atmosphere that stuff like this creates is a huge barrier to entry for a lot of people, women especially, who infer that on top of all the technically difficult stuff that everyone has to learn to be CS types, they'll also have to deal with a constant barrage of "you're not our kind" flung at them by the in-group. You personally may not be intending that as your message, but I assure you that your personal intent does not matter when you are using language that has been associated with exclusion and discrimination.[1]
The problem here, if this program is actually intended to be used, is that just typing in the command would be a constant reminder of an entire subculture that is widely seen as[2] putting up walls and doors that say "NO GIЯLS ALOUD" around the programming profession, an attempt to preserve privilege. Those of you suggesting an alias are either being disingenuous or missing the point entirely.
[0] Meaning individuals, of whatever gender/race/class/whatever, that are likely to be reading HN.
[1] If you don't believe me, ponder for a moment sentences like, "But I like Negroes just fine!" Language matters.
[2] Again, you might not mean to reference that when you use words like "brogrammer". But it's how an awful lot of us read it.
EDIT: Rereading other posts on this page, I should add that I almost certainly got the phrase "shame about the name" stuck in my head from reading dewitt's post. Four words, such a concise summary of my attitude! :)
EDIT 2: "they'll have" -> "that everyone has" to clarify argument. Thx vezzy-fnord.
It's such a shame that gender politics have created so many thorny issues in our industry, but you can't bury your head in the sand and pretend they're not there. If we had good female representation in the industry and we didn't have a small cluster of vocal misogynists, we'd be able to make cute jokes that play on gender. But sadly, we don't live in that world.
Yes, we need to hold ourselves to a higher standard, and yes it sucks. There is no firewall around the industry - we live our professional lives online so everybody can see the messy internals of software development world... and software development has a serious gender-issues image problem. Now, depending who you talk to, that might be just an image problem, or it might be a really large slice of our industry who are sexist. But the the truth of the issue doesn't matter for this case, the perception does.
And we all need to work together to change that perception.
It's a funny joke, I love the name.
Change it.
Women everywhere will appreciate your valiant display of chivalry. They shall chant "Thank you Pxtl, for saving us from male privilege!".
That's what you're doing. You're like MLK for women's rights.
If you must compare me, think of Malcolm X. Do not make the mistake of thinking I'm nice to women, men, other people of colour, or anybody else.
I like your sentiment, but I have a hard time imagining women out there who feel excluded by things like the name of a software package. I would love to see more brains in software, but I don't think word play is a major barrier. I'm willing to be proven wrong, but I would like to hear from first hand sources -- not a bunch of dudes on a software forum who claim to know what women want.
Edit: Instead of arguing if the word `bro` is offensive, could you point me to people who are offended?