I suppose "brogrammers" might be a target audience, but the concept of the tool itself is pretty good for just about anyone. Shame about the name.
Not everybody that wears shades, doesn't take life seriously and speaks with an accent is misogynistic, crass, less mature than you and difficult to depend on.
That's not really fair. To a bro the word just means 'friend' - somebody that's dependable, fun to hang out with and that won't over complicate things.
Those descriptions seem more in line with the tool.