There was absolutely no need to come out publicly with such whiny remarks, it's marketing, as the CEO I'd expect much better than that, he should know that it doesn't help at all. Even more since the ad was funny, coming out with dry remarks about the obvious misrepresentation made as a joke is frankly a bit pathetic.
Losing move but the interesting part is: why? Something hit a nerve, maybe it's a sign of some buildup of stress from overcommitments? I cannot understand...