Most of the announcements I hear about Copilot, it's always how they've integrated it into some other piece of software or cut a deal with yet another vendor to add it to that vendors product offering. On the surface there's nothing wrong with doing that but that just seems to be the ONLY thing Microsoft is focused on.
Worse yet, most of these integrations seem like a exercise in ticking boxes rather than actually thinking through how integrating Copilot into a product will actually improve user experience. A great example was someone mentioned that Copilot was now integrated into the terminal app but beyond an icon + a chat window, there is zero integration.
Overall, MS just reeks of an organization that is cares more about numbers on a dashboard and pretty reports than they are on what users are actually experiencing.
There aren't any "AI" products that have enough value.
Compare to their Office suite, which had 100 - 150 engineers working on it, every business paid big $$ for every employee using it, and once they shipped install media their ongoing costs were the employees. With a 1,000,000:1 ratio of users to developers and an operating expense (OpEx) of engineers/offices/management. That works as a business.
But with "AI", not only is it not a product in itself, it's a feature to a product, but it has OpEx and CapEx costs that dominate the balance sheet based on their public disclosures. Worse, as a feature, it demonstrably harms business with its hallucinations.
In a normal world, at this point companies would say, "hmm, well we thought it could be amazing but it just doesn't work as a product or a feature of a product because we can't sell it for enough money to both cover its operation, and its development, and the capital expenditures we need to make every time someone signs up. So a normal C staff would make some post about "too early" or whatever and shelve it. But we don't live in a normal world, so companies are literally burning the cash they need to survive the future in a vain hope that somehow, somewhere, a real product will emerge.
AI is literally the fastest growing and most widely used/deployed technologies ever.
Their incentives are to juice their stock grants or other economic gains from pushing AI. If people aren't paying for it, it has limited value. In the case of Microsoft Copilot, only ~3% of the M365 user base is willing to pay for it. Whether enough value is derived for users to continue to pay for what they're paying for, and for enterprise valuation expectations to be met (which is mostly driven by exuberance at this point), remains to be seen.
Their goal is not to be right; their goal is to be wealthy. You do not need to be right to be wealthy, only well positioned and on time. Adam Neumann of WeWork is worth ~$2B following the same strategy, for example. Right place, right time, right exposure during that hype cycle.
Only 3.3% of Microsoft 365 users pay for Copilot - >>46871172 - February 2026
This is very much like the dot com bubble for those who were around to experience it.
https://old.reddit.com/r/explainlikeimfive/comments/1g78sgf/...
> In the late 90s and early 00s a business could get a lot of investors simply by being “on the internet” as a core business model.
> They weren’t actually good business that made money…..but they were using a new emergent technology
> Eventually it became apparent these business weren’t profitable or “good” and having a .com in your name or online store didn’t mean instant success. And the companies shut down and their stocks tanked
> Hype severely overtook reality; eventually hype died
("Show me the incentives and I'll show you the outcome" -- Charlie Munger)