Go ahead - I'm ready to be down-voted again and again until folks realize it is inevitable, as is inevitable that many companies in the area of business software are going down down down.
ie are the efficiency gains of having something that's exactly tailored to you enough to create a competitive advantage.
It's back to the old idea - of software eating the world.
So for example in the UK - there is a relatively new 'energy' company called Octopus - it's grown and grown and finally overtaken the old established players.
In reality it's not an energy company - it's a software company - that used it's expertise in software to overtake it's energy supplier competitors - it was able to provide innovative products in the market because it controlled it's own software - rather than 'big vendor says no'.
I think it's telling that the founder originally left school at 16 to write computer games, before coming back to do a degree etc.
ie the question is - for any particular industry what's the benefit of custom software. Does a bakery having it's own give it enough of an advantage?
Many workflows are about B2B transactions. PO -> Sales Order -> Invoicing workflows. ASNs, etc.
So a lot of workflows are not driven by companies but by the standard operating framework of B2B