The most optimistic hope is that the government mandate will force enough demand that manufacturers can enjoy some economies of scale and actually try to compete on price. I don't think this will happen anytime soon.
I don't really understand what the aversion is to forced air climate control here other than "it's not as comfortable" which from what I've gleaned from other people is taken to mean noise/moving air/humidity. Coming from the southern US, I find all of those points to be a non-issue for me. I've slept with a fan on my entire life, so if I can shave off 50% of my heating costs for a few decibels of fan noise, sign me up!