So we already have an effective way to store heat which can work for decades without servicing and is also cheap to produce (in terms of money and energy consumption).
But, as a result, Ecombi has a much lower system efficiency than a heat pump, since it's essentially just a space heater pointed at a rock. It only makes sense for jurisdictions with time-of-day variable pricing of electricity, and trades off simplicity and low initial purchase price for lifetime cost.