I view Moltbook as a live science fiction novel cross reality "tv" show.
One major difference, TV, movies and "legacy media" might require a lot of energy to initially produce, compared to how much it takes to consume, but for the LLM it takes energy both to consume ("read") and to produce ("write"). Instead of "produce once = many consume", it's a "many produce = many read" and both sides are using more energy.