The big networks filter such traffic, the small networks benefit from it.
https://www.reddit.com/r/legal/comments/1pq6kgp/is_it_legal_...
You may also get accidentally get your own website blacklisted or moved to a lower RPM tier, or provoke shadow-ban websites that you like to visit, or... generate more ad revenue for them.
Big ones detect it, so they don't care to sue. Small ones benefit, so they don't sue.
This is your main protection, there is nothing to squeeze from a single guy. Even if you get him to pay you back the fraud, then what ? It costs more in legal fees.
Still, it's such an odd concept to self-inflict yourself such; it's way better to just block the ads than to be tagged as a bot and get Recaptcha-ed or Turnstiled more frequently.
> One public Firebase file. One day. $98,000. How it happened and how it could happen to you.
https://www.reddit.com/r/googlecloud/comments/1kg9icb/one_pu...
"It's just a script that makes a loop, I didn't charge anybody anything, I didn't pay anybody anything. I agreed to no terms and conditions".
It's a very harmful practice to intentionally try to hurt companies, when you can just block what you don't like.
Companies aren’t people. Fuck companies.
There is a side-effect in terms of privacy: you send a fake click request every single time, you also actually disclose to adnetworks which page you are visiting and incidentally your whole browsing history (not through referrers, but because click URLs have a unique click IDs to match).