1. We have a large homgoneous market where you can build a product and it’s expected it can succeed for hundreds of millions of Americans
2. EU is the easiest second market, and another step change of hundreds of millions of customers in a somewhat unified market
3. there’s not an easy 3rd economy that replaces EUs wealth, population, and comfort with English + technology
When we piss everyone off in the EU tech company growth gets kneecapped and limited to US / Canada. Theres not an easy market to expand to without much deeper focus on that specific market and its needs, for much fewer returns.
Ask the Department of State if they'd like a European-sized French attitude and strategic autonomy.
I don't know if this was planned internally but it seems the way they figured out how to get EU to actually do something is to make it seem like big bad trump is going to hurt them.
Current admin has gotten more out of EU than 20years of asking nicely.
Before: US: "please increase military spending" EU: "no"
US: "please do not support our advesaries" EU: "builds nordstream"
US: "stop killing innovation" EU: " more regulation"
Now:
US: "We will invade greenland" EU: "omg we need to invest in greenland and increase its military support, we will send more troops immediately!"
US: "we will pull out of nato" EU: "omg we hate US we need to massively increase military spending and industry"
US: "our tech companies will not listen to you" EU: "omg big bad america, we should try to make out own"
I don't like it but at the same time, it works? Let EU rally against US who cares as long as they actually do something.
Simply put absolute best thing for US is a strong EU. China is an advesary that will take the entire US system to challenge if EU can handle the rest then it's a win.
> US: "we will pull out of nato" EU: "omg we hate US we need to massively increase military spending and industry"
It's in both the EU and the US's interest to ensure NATO is the strongest partnership possible and the US's actions over the last few weeks have undermined it almost perfectly.
Yes, the middle eastern wars were a huge issue form the US, but that doesn't explain EU own goaling itself for 20+ years with terrible policies and choices, with or without helping the US in the middle east.
Also since 2014 there was a 10 year plan devised to get everyone to strictly follow 2% budget commitment. Which happened before you and I even heard about trump starting a presidential campaign (or even if it was there was nothing about NATO, etc). This happened (better later than never) due to ruzzian attack on eastern Ukraine and with a nudge from Obama administration.
Due to 2022 total war from ruzzia against Ukraine - I believe right now there are talks to commit up to 5% in long run, with at least up to 3.5% in next decade.
I know that Europe doesn't have great PR team, but USA is getting better and better at gaslighting (ruzzia has decades of experience in divide and conquer tactics) that Europeans are allegedly freeloading. Europe has it's problems, but it's solving them democratically, whereas USA needs to see herself in a mirror, before it's too late.
Links:
- https://www.statista.com/statistics/584088/defense-expenditu...
- https://www.nato.int/content/dam/nato/webready/documents/fin...
- https://www.nato.int/en/what-we-do/introduction-to-nato/defe...
Europeans not taking care of themselves has been "undermining the relationship".
Also look yourself in a mirror as a country, because by how things are going - you need to prepare yourself for concentration camp.