Kellogg sent them a cease and desist, they decided to ignore it. Kellogg then offered to pay them to rebrand, they still wouldn’t.
They then sued for $15 million.
1. https://untappd.com/b/arizona-wilderness-brewing-co-leggo-my...
2. https://untappd.com/b/arizona-wilderness-brewing-co-unlawful...
The brewery itself though is one of my favorites to this day with, in my opinion, the best food I've ever encountered at something that identifies itself first as a "brewery." I don't visit the area without making a stop there.