Kellogg sent them a cease and desist, they decided to ignore it. Kellogg then offered to pay them to rebrand, they still wouldn’t.
They then sued for $15 million.
Court listener:
https://www.courtlistener.com/docket/70447787/kellogg-north-...
Pacer (requires account, but most recent doc summarized )
https://ecf.ohnd.uscourts.gov/doc1/141014086025?caseid=31782...
I have to imagine they’ll spend more time and money fighting this suit than they did starting the food truck. I see no reason you wouldn’t just rebrand. The name is mid at best anyway.
But also, I’m kinda rooting for them. From a distance though.