1. We have a large homgoneous market where you can build a product and it’s expected it can succeed for hundreds of millions of Americans
2. EU is the easiest second market, and another step change of hundreds of millions of customers in a somewhat unified market
3. there’s not an easy 3rd economy that replaces EUs wealth, population, and comfort with English + technology
When we piss everyone off in the EU tech company growth gets kneecapped and limited to US / Canada. Theres not an easy market to expand to without much deeper focus on that specific market and its needs, for much fewer returns.
Ask the Department of State if they'd like a European-sized French attitude and strategic autonomy.
I don't know if this was planned internally but it seems the way they figured out how to get EU to actually do something is to make it seem like big bad trump is going to hurt them.
Current admin has gotten more out of EU than 20years of asking nicely.
Before: US: "please increase military spending" EU: "no"
US: "please do not support our advesaries" EU: "builds nordstream"
US: "stop killing innovation" EU: " more regulation"
Now:
US: "We will invade greenland" EU: "omg we need to invest in greenland and increase its military support, we will send more troops immediately!"
US: "we will pull out of nato" EU: "omg we hate US we need to massively increase military spending and industry"
US: "our tech companies will not listen to you" EU: "omg big bad america, we should try to make out own"
I don't like it but at the same time, it works? Let EU rally against US who cares as long as they actually do something.
Simply put absolute best thing for US is a strong EU. China is an advesary that will take the entire US system to challenge if EU can handle the rest then it's a win.
Have you ever stopped to think that maybe a large number of Europeans look at the lack of US regulation with disgust?
Median savings in Belgium: €14,000
A lot of Americans just try to outspend the Jones' and are crippled in debt.