The missing ingredient has always been the will to absorb the inevitable cost of change, and the friction of choosing something other than the standard, go-to, often at least apparently free (or at least bundled) tools.
The current U.S. threats against NATO and allies creates a rift in the previously-accepted international order that may finally motivate material change. Often such change is chaotic and discontinuous—it feels well nigh impossible, right up to the moment it feels necessary and inevitable.
it's simple economics. When US services have to increase their pricese because of trumps tarrifs and these increases are higher than the cost of change, they'll do it. we're almost there