1. We have a large homgoneous market where you can build a product and it’s expected it can succeed for hundreds of millions of Americans
2. EU is the easiest second market, and another step change of hundreds of millions of customers in a somewhat unified market
3. there’s not an easy 3rd economy that replaces EUs wealth, population, and comfort with English + technology
When we piss everyone off in the EU tech company growth gets kneecapped and limited to US / Canada. Theres not an easy market to expand to without much deeper focus on that specific market and its needs, for much fewer returns.
What about China? India?
1. extremely price sensitive; zoho is regarded as expensive
2. 121 major languages in active/business use, with 22 formally recognised by government. These people may understand limited english.
3. 28 unique states plus 8 unique territories.
so in many ways its like expanding across the US, except there are 22 languages as well as 36 state law regimes, plus federal law, and then indian city law, transfer pricing regimes, currency settlement issues... etc.
China is also possible, but still price sensitive and strongly culturally prefers local solutions
edit: fixed formatting.