The only way to accomplish this at scale is to build something that is legit better and let the market decide. Anything else is just principled wishful thinking.
It's hardly rhetoric, from the European perspective. The EU is already embroiled in a proxy war against a major power in Ukraine, and are now faced with the prospect of their strongest erstwhile ally moving to annex EU territory.
Simultaneous war on two fronts, where one opponent is deeply embedded in your supply chains, is an existential threat.