Out of all of the tech organizations, frontier labs are the one org you'd expect to be trying out cutting edge forms of support. Out of all of the different things these agents can do, surely most forms of "routine" customer support are the lowest hanging fruit?
I think it's possible for Anthropic to make the kind of experience that delights customers. Service that feels magical. Claude is such an incredible breakthrough, and I would be very interested in seeing what Anthropic can do with Claude let loose.
I also think it's essential for the anthropic platform in the long-run. And not just in the obvious ways (customer loyalty etc). I don't know if anyone has brought this up at Anthropic, but it's such a huge risk for Anthropic's long-term strategic position. They're begging corporate decision makers to ask the question, "If Anthropic doesn't trust Claude to run its support, then why should we?"
OpenAI has been chaotically trying to pivot to more diversified products and revenue sources, and hasn't focused a ton on code/DevEx. This is a huge gap for Anthropic to exploit. But there are still competitors. So they have to provide a better experience, better product. They need to make people want to use them over others.
Famously people hate Google because of their lack of support and impersonality. And OpenAI also seems to be very impersonal; there's no way to track bugs you report in ChatGPT, no tickets, you have no idea if the pain you're feeling is being worked on. Anthropic can easily make themselves stand out from Gemini and ChatGPT by just being more human.