Here are several real stories I dug into:
"My brick-and-mortar business wouldn't even exist without AI" --> meant they used Claude to help them search for lawyers in their local area and summarize permits they needed
"I'm now doing the work of 10 product managers" --> actually meant they create draft PRD's. Did not mention firing 10 PMs
"I launched an entire product line this weekend" --> meant they created a website with a sign up, and it shows them a single javascript page, no customers
"I wrote a novel while I made coffee this morning" --> used a ChatGPT agent to make a messy mediocre PDF
The content of the tweets isn't the thing.. bull-posting or invoking Cunningham's Law is. X is the destination for formula posting and some of those blue checkmarks are getting "reach" rev share kickbacks.
I average 1-2M impressions/month, and have some video clips on X/Twitter that have gotten 100K+ views, and average earnings of around $42/month (over the past year).
I imagine you'd need hundreds of millions of impressions/views on Twitter to earn a living with their current rates.
It is really hard to actually make anything substantial on social media exposure. Unfortunately this does not stop many from exaggerating claims in order to (maybe become) be internet famous, or seeing high number of clicks etc. So it is both bad business for creators, and poisoning the discourse for readers - the only real winners are the social media companies and the product companies that get hyped up.