> Ozempic Users Actually Spend More Dining Out.
> ..In casual dining establishments, they spend 25% more than non-GLP-1 households do, the market researcher says. Data firm Numerator shares similar findings, noting that while GLP-1 users report eating out less and cooking at home more, their spending says otherwise: “Verified purchase data reveals that their fast-food buy rate is up 2%.”
https://www.bloomberg.com/news/articles/2026-01-02/ozempic-g... (archive: https://archive.ph/V6Erv)
No shade on people taking the drug btw. I'm on tirzepatide myself.
This was simply when the studies ended. Weight loss for most definitely tails off, but doesn't completely stop if you continue longer than the 18mo SURMOUNT-4[0] study went for with Tirzepatide.
I also do not know if this was patients going on maintenance dosing, staying the same, or ramping up doses to the full 15mg max dose. Would need to re-read it as it's been some time.
fwiw Tirzepatide is actually around 25% average loss vs. 20%. My anecdotal evidence from my peer group shows that the vast majority can go further than 25% (if needed) and then maintain it - but that does require significant lifestyle changes to maintain. The few who simply kept eating junk but less of it had far less drastic results.
I do consider it a performance enhancing drug for dieting due to that fact. Those that use it as one tool of many seem to do incredibly well. Those that use it as the only tool have much worse outcomes. No surprises there, but it was surprising to me how durable so far those who decided to make life changes have stuck with it now over the course of around 3+ years.
My random guess would be that if you use it to break habits and establish new ones, you tend to become a super responder. I like to tell people it was perhaps roughly 60% of my weight loss (36% or so, but I tapered off due to hitting my goal) was due to the drug, 40% due to other factors like eating better and creating new workout habits. The drug simply made it much easier than previous attempts at dieting, and the results turned into a feedback loop.
Another pet theory of mine is that if you use it to break a food addiction, you end up being able to stay on the wagon easier. This is based on other life experiences with other substances - the longer you stay off, the easier it becomes (for most) to abstain. Especially if you create new habits in their place. I no longer crave those late night taco bell runs like I once did even when (mostly) off the drug itself.
Kind of tired of people taking anabolic steroids and then claiming it's a smaller part of their success or people being born rich talking about hard work whilst being on the golf course.
Just be happy that we live in a time where drugs have been painstakingly researched and move on without the ego boost. Be humble.
I'm not offended by the suggestion. It just doesn't make logical sense based on first person evidence. Those who change up their routines seem to (so far, at least) be having much longer and durable success. Taking the drugs absolutely allowed them (and myself) to do so, but it doesn't explain why others did not and the nearly perfect correlation between outcomes.
It could simply be luck I suppose? I'm not sure what other explanation could explain differing outcomes.
The thing is - I honestly don't care. If I return to old habits again and the drugs get me off those, great. I'll take it for life. It's not a moral issue to me, it's a practical one. When friends of friends come to me for advice, I will continue to tell them that it's most effective if you use it as a means to performance enhance your dieting and then use that space and motivation from the results to change your lifestyle habits that got you there to begin with. It's simply what seems to work at a pragmatic level.
Telling someone "don't worry, the drugs are going to change your grocery shopping decisions, get you walking on a daily basis, and get you into a consistent gym routine 100% on your own" seems rather silly. I can't see how it's helpful to anyone. It sets far more people up for success if they also put effort into change from their end as well.
Re: Steroids - those who work out while on them are going to see larger gains than those who don't. They are called performance enhancing drugs for a reason, same as I think of the GLP-1 drugs - just in a different category. You certainly will get results with either, but they increase the results of effort put in as well.
In the end, do what works for you! The health outcomes of these drugs are amazing, and I think they will be up there with the most important medications ever invented in terms of quality of life years saved.