The government knows they’re on the wrong side of many issues, to the point they know they can’t win an open debate.
So media control, regulation by enforcement, and institutional control becomes the focus of effort.
I agree with you but I think this idea of being "fair" is something that is said but no-one actually believes in. Most recent government is one of the most extreme examples of this: do things that annoys everyone, say you are just being "fair" because everyone is annoyed...it doesn't make sense.
To say this another way, there is genuinely an easier option: stop doing things that people do not want.