The government knows they’re on the wrong side of many issues, to the point they know they can’t win an open debate.
So media control, regulation by enforcement, and institutional control becomes the focus of effort.
You forgot gun control. That's the first thing they took away. Thereafter, freedom after freedom has been made optional by the government [1].
When government becomes overreaching, and you don't have the means to protect yourself and your rights, that's where it goes.
[1] I said "government", but probably "regime" would be a more suitable term here.
(to the extent that armed revolution worked in the UK, the IRA were helped only slightly by US-backed supplies of Armalite rifles, and much more by a large supply of Libyan high explosives. Guns are a much less effective political weapon than the car or truck or hotel bomb)