Here are some first steps:
Earlier this year, Conagra started labeling some of its Healthy Choice frozen meals with high protein and fiber as "GLP-1 friendly." A spokesperson said those meals are selling faster than rival products making similar claims on their packaging. The company plans to introduce new Healthy Choice recipes with the same labeling in May and work with grocers like Walmart (WMT.O), and Kroger (KR.N), to market them, the spokesperson said.
Nestle, the world's biggest food company, has also introduced new frozen meals that cater specifically to GLP-1 users, called Vital Pursuit.
Fast-casual Mexican chain Chipotle (CMG.N),on Tuesday added a "High Protein Menu" that features, among other items, a single cup of chicken or steak.