State a problem. Propose a "solution" without doing anything to establish that it is actually a solution. Make it about "real", ignore the real issue of what one gets from the calories consumed. It's not the processing that makes food bad, it's that ultraprocessed foods are optimized for enjoyable eating, messing up our body's regulatory system. We eat too many calories too fast and get little from them other than calories.
Especially objectionable to me is whole milk. It's so easy to drink so many calories.