Here's industry reports
https://www.nationalbeefwire.com/doctors-group-applauds-comm...
https://www.wattagnet.com/business-markets/policy-legislatio...
And straight up lobbying groups
https://www.nationalchickencouncil.org/new-dietary-guideline...
https://www.meatinstitute.org/press/recommend-prioritizing-p...
Lobbying groups, putting out press releases, claiming victory...
Here's some things you won't find in any of the documents, including the PDFs at the bottom: community gardens, local food, farmers markets, grass fed, free range... Because agribusiness doesn't make money with those.
Just because you might like the results doesn't mean they aren't corrupt as hell
The way we count calories is based on how many calories are in a meal vs the resulting scat, and that just isn't an accurate representation of how the body processes protein such that a protein-heavy diet doesn't have as many calories as you probably think it does, which makes it a healthy choice in an environment where most food-related health problems stem from overeating.
However I agree with your skepticism insofar as when they say "prioritizing protein" they probably mean "prioritizing meat," which is more suspect from a health standpoint and looks somewhat suspicious considering the lobbyists involved.