A demand for the average American to eat more meat would have to explain, as a baseline, why our already positive trend in meat consumption isn't yielding positive outcomes. There are potential explanations (you could argue increased processing offsets the purported benefits, for example), but those are left unstated by the website.
[1]: https://www.agweb.com/opinion/drivers-u-s-capita-meat-consum...
[2]: https://ers.usda.gov/data-products/chart-gallery/chart-detai...
That number seemed unreal to me, so I looked it up. I think it represents the total pre-processing weight, not the actual meat meat consumption. From Wikipedia:
> As an example of the difference, for 2002, when the FAO figure for US per capita meat consumption was 124.48 kg (274 lb 7 oz), the USDA estimate of US per capita loss-adjusted meat consumption was 62.6 kg (138 lb)
Processing, cutting into sellable pieces, drying, and spoilage/loss mean the amount of meat consumed is about half of that number.
> The US is the biggest consumer of beef in the world, but, according to new research, it’s actually a small percentage of people who are doing most of the eating. A recent study shows that on any given day, just 12% of people in the US account for half of all beef consumed in the US.
> Men and people between the ages of 50 and 65 were more likely to be in what the researchers dubbed as “disproportionate beef eaters”, defined as those who, based on a recommended daily 2,200 calorie-diet, eat more than four ounces – the rough equivalent of more than one hamburger – daily. The study analyzed one-day dietary snapshots from over 10,000 US adults over a four-year period. White people were among those more likely to eat more beef, compared with other racial and ethnic groups like Black and Asian Americans. Older adults, college graduates, and those who looked up MyPlate, the US Department of Agriculture’s (USDA) online nutritional educational campaign, were far less likely to consume a disproportionate amount of beef.
High steaks society: who are the 12% of people consuming half of all beef in the US? - https://www.theguardian.com/environment/2023/oct/20/beef-usd... - October 20th, 2023
Demographic and Socioeconomic Correlates of Disproportionate Beef Consumption among US Adults in an Age of Global Warming - https://www.mdpi.com/2072-6643/15/17/3795 | https://doi.org/10.3390/nu15173795 - August 2023
(my observation of this is that we can sunset quite a bit of US beef production and still be fine from a food supply and security perspective, as consumption greatly exceeds healthy consumption limits in the aggregate)
By itself, this figure doesn't really mean much. On any given day, less than 1% of people have birthdays, but that doesn't mean there's a small percentage of people who are having most of the birthdays
The following paragraph is more valid, but the 12% figure still seems dubious.
Yeah, it just means that half the beef eaten per day goes to the 12% having a BBQ, etc, not that only 12% of the population have access to half the beef available each day
in the US most days include a meat in at least 1 meal. Now, i'm framing this as "fish, eggs, fowl". Cereal with milk, bagel with cream cheese, not meat, but meat adjacent. Waffles have eggs. we love "deli meats" in the US, every store has a deli counter where you can get meat sliced right before your own eyes; or you can go to the 4-8 door cold case where the pre-sliced meats are. And dinner, well i can think of a couple of vegetarian dishes that are "staples" like red beans and rice (can be vegan/vegetarian), or pasta with marinara (vegetarian).
When presented with something like the Mediterranean diet, most americans would balk at the bird and rabbit food they were now expected to eat.
I can expand, but yes, meat is like, a huge deal in the US. Especially beef. part of it is our chicken and pork is kinda bland and merely "just food" but our beef ranges from "ok if i'm real hungry" to "really very good, actually". Fish is hit and miss, depends where you live in the US as to how popular it is. also most of the cow is used for food in the US, very little is wasted, to my understanding. brain, eyes, tongue, glands, lungs, etc are all sold, bones sold as fertilizer, hide is obviously leather, and so on.
for the record i wish animals were treated better, in fact, i have been searching for a local beef farmer for a decade and all the ones i run in to sell their beef to texas!
> When presented with something like the Mediterranean diet, most americans would balk at the bird and rabbit food they were now expected to eat.
I was an adult before I ever ate chickpeas (in any form), really any beans outside of Taco Bell refried beans, eggplant (in any form), tzatziki, any sort of flatbread, lentils, avocado, zucchini, cauliflower. Etc.