A demand for the average American to eat more meat would have to explain, as a baseline, why our already positive trend in meat consumption isn't yielding positive outcomes. There are potential explanations (you could argue increased processing offsets the purported benefits, for example), but those are left unstated by the website.
[1]: https://www.agweb.com/opinion/drivers-u-s-capita-meat-consum...
[2]: https://ers.usda.gov/data-products/chart-gallery/chart-detai...
https://pmc.ncbi.nlm.nih.gov/articles/PMC8805510/
> Conclusions: As observed from the food availability data, processed and ultra-processed foods dramatically increased over the past two centuries, especially sugar, white flour, white rice, vegetable oils, and ready-to-eat meals. These changes paralleled the rising incidence of NCDs, while animal fat consumption was inversely correlated.